Redefining Magazine Media in a Multiplatform Economy
The min day Summit on May 10th in NYC is a place where magazine media professionals can focus on leveraging our industry’s specific challenges, promises and best practices. Reaching more people, through more channels, inspiring more passion and increasing engagement, growing revenue and getting smarter about your business—these topics are at the heart of what the industry is talking about and what the min day Summit is all about. We have an exciting lineup of speakers from magazine media, advertising agencies, tech companies and more. It will truly be a must-attend event for anyone looking to stay ahead of the industry’s biggest trends.
Join the conversation as keynoter Jamie Pallot discusses the different kinds of VR, from 360° video, to “walk around,” shares examples of how VR can be used for journalism, and explores different business models for monetization. The Emblematic Group are pioneering producers of virtual reality content and Pallot was formerly Editorial Director of Condé Nast Digital, where he won a National Magazine Award for General Excellence, overseeing sites including style.com, epicurious, and concierge.com and launching the company’s first IOS apps.
You won’t want to miss this celebratory breakfast where we’ll honor the winners and honorable mentions of our Best of the Web Awards program and the Digital Hall of Fame honorees. View Finalists>>
Grab some coffee while networking with media industry executives.
Magazine media has more to offer advertisers than static pages in a magazine. But the challenge for publishers is proving their brand is still worth the spend, on any platform. Discover exactly what media buyers are looking for when they develop a media plan and how publishers can deliver on advertiser expectations.
Director of Media Strategy & Innovation
Executive Director, Context Strategy
VP and CRO
Linda Thomas Brooks
MPA - The Association of Magazine Media
By now, most consumer media brands have developed a rich social media program that includes a dedicated team of editors and marketers. Each have their own unique set of best practices and engagement strategies. So the question now isn’t necessarily how you improve your social strategy, but why you should. Here, we sit down with Rajiv Mody, who leads a powerhouse social media team at National Geographic, to answer this question and more.
Network with industry peers while enjoying a delicious meal before the afternoon sessions start.
Speed and user experience are more important than ever before thanks to the mobile Web. But Google’s Accelerated Mobile Pages (AMP) Project was launched to help publishers stay on top of those imperatives. Craig DiNatali, director of news media partnerships at Google, will discuss how publishers will benefit from AMP’s innovation and what a mobile-first future will look like.
The last thing magazine media needed were more challenges in capturing ad revenue. Digital appeared to be an outlet publishers could turn to in order to recoup print losses, but disruption from ad blockers, viewability standards and fraudulent data is creating a volatile selling environment. Fear not though, it’s not as bleak as it seems. Get a realistic outlook on where digital ad spend is heading and how publishers can combat the challenges ahead.
When it comes to media, experience is everything. That is true whether it’s the design of your magazine or website, your app’s interface or utility or event programming. Positive experiences create loyal consumers, which is ultimately what any profitable business needs. So the question then becomes: What makes for a good experience and how do you build it? Listen in as our panel discusses how they put the user experience first and why it’s paying off.
Get to know other media professionals over a cup of coffee.
“Print is dead!” Long live print!” We’ve all heard these conflicting points of views for years, but it’s the wrong debate to have in magazine media today. Print and digital can work independently or together to strengthen content and attract new readers and advertisers. Listen in as publishers discuss how they are striking a balance between the two mediums with their own unique business models that optimize everything from audience development to content monetization.
In 2016, your brand is more than a magazine or a website, or at least it should be. Your prosperity rests in new products and new revenue opportunities. Whether it’s a retail line, events, a brand-licensing opportunity or launching into a new vertical like film or television, there are several ways to capture new revenue and strengthen your brand and its bottom line.
The Hispanic market is amongst the fastest growing segments in the U.S., and one that publishers can no longer ignore. Discover why magazine media has a lot to gain by reaching the Hispanic reader, and why advertisers want to reach them.
Magazines and websites have long published franchises, series and recurring features, and now publishers are applying the same principals to videos and podcasting. Short one-off videos still have their advantages, but the benefits of serial programming are still being realized. Hear first-hand insights from publishers that have gone all-in by creating video series and podcasts and why you should too.
Wind down the day by networking with your industry peers and Summit speakers over drinks and hors d’oeuvres on the beautiful Yale Club Rooftop.
The min day Summit on Tuesday, May 10, 2016 at the Yale Club in New York City will provide excellent networking opportunities to mingle and connect with your magazine-media peers.
Media executives from B2C and B2B companies around the world use the Summit to learn the latest trends and solutions being used in the industry. Some attend on their own—many come as teams. min day is the one summit that brings you unmatched networking opportunities—including an end-of-day networking reception, speakers you want to hear from, and ideas you can adapt easily to your business—all in just one day.
Reach the most influential and innovative magazine-media professionals by sponsoring min day on May 10 at the Yale Club in New York City.
Contact min’s Tania Babiuk at email@example.com or 203.899.8498 for sponsorship opportunities.
Join min on the morning of May 10th, just before min day at the Yale Club, for a celebratory breakfast to honor the winners and honorable mentions of our Best of the Web Awards and Digital Hall of Fame honorees. Individual tickets and reserved tables of 10 are available for purchase.
See the full list of finalists here.
Note: The Best of the Web Awards Breakfast is included in your min day Summit registration.
** min day Summit is designed for media professionals. If you are a vendor company looking to attend min day, the cost is $1,995. If you are interested in sponsoring min day, contact Tania Babiuk at firstname.lastname@example.org.
The Yale Club is located at 50 Vanderbilt Avenue on the corner of 44th Street, across from the western entrance to Grand Central Terminal.